Not only are the stacks getting shorter, the diameter of the crackers are shrinking also. They do it because they can!
Also, long ago, there weren't that many people trained in maximizing/minimizing materials and such. Now, I actually saw a 4th grade math problem that asked the student what would be the maximum area that a certain length of rope could enclose. All students are now required to take Algebra 2 where they are drilled in maximizing and minimizing. Of course, almost every company is doing this.
Ever notice that Pop-Tarts are a lot thinner than the used to be?
There are some companies that seem to be less involved in ripping off the consumer. I can't think of any right now but maybe some people coming to this site could post some examples.
Product or Service Mentioned: Ritz Crackers Original Crackers.
Reason of review: Bad quality.
Monetary Loss: $1.
Preferred solution: Price reduction.
I liked: Taste.
I didn't like: Shrinking size.